A'PIEU

A sister brand of MISSHA and SWISSPURE, A'PIEU came from the meaning of French word 'basic'. For those who want to give gifts first for their skins, it's the cosmetic brand that provides vitality for the 20's beautiful skin with the most basic and pure energy for tired skin from the environment.

The use of mild ingredients caters to sensitive skin, while collaborations with popular animated characters such as Doraemon, Crayon Shin-chan and Rilakkuma make its products more attractive to its audience. A'PIEU's most coveted products include the Pure Block Natural Daily Sun Cream, Start Up Primer and the Rilakkuma Edition product series.