Etude House is using the concept of a brand to freely and proudly visit the princess hidden in the customer.
The name 'Etude' means 'beautiful study of Chopin' in French. They are targeted to woman. So their main colour is pink. Because most of women like pink.
They support their customer enjoy make up like playing and having fun rather than consider as repetitive boring routine. By various colours, satisfying quality, adorable design. To make all girls in this world sweet with fun items of Etude!